The Cancel 9/10 Gas story
$1.2 Billion Dollars. That's how much the 9/10 of a cent per gallon of gas costs drivers each year.
Why Do Gas Prices End in 9/10?
Cancel 9/10 Gas is a national movement dedicated to ending the outdated 9/10 fraction used in gasoline prices. For nearly a century, gas stations have displayed prices like $3.49 9/10, a confusing relic from the past that exists today.
Our mission is simple: bring transparency and honesty back to gas pricing.
Join thousands of drivers across the country who believe it’s time to eliminate the 9/10 gas price fraction once and for all.
The 1932 Fraction: A Legacy of Confusion
In 1932, the government imposed a one-cent tax on gasoline. At the time, oil companies feared that jumping the price from ten cents to eleven would cause customer backlash. Their solution was the 9/10ths fraction—a psychological trick designed to make the increase feel less substantial.
We have been stuck with that silly, historically unnecessary fraction ever since. It exists as an archaic remnant of a century-old marketing tactic. Cancel 9/10 gas is about joining something big to cancel something small. It's time to demand transparency and dump the gimmick forever.
Join something BIG to cancel something SMALL.
Cancel 9/10 Gas" is rallying millions of Americans to demand honesty at the pump. By subscribing, you’re adding your voice to a movement that says "enough" to outdated pricing tricks.
Subscribe today and help us cancel the fraction for good.
Your "subscribe" will help trigger a message to the oil companies to cancel the 9/10ths.
FYI and Media coverage
Cancel 9/10 Gas is making headlines. See how leading outlets are reacting to our national movement for pump transparency.