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How "Cancel 9/10 Gas" started.

  • Writer: Mike Vitkauskas
    Mike Vitkauskas
  • Mar 16
  • 1 min read

In late 2025, the administration announced plans to cease minting pennies. I foresaw changes in our spending habits. Initially, I considered encouraging stores to stop pricing items at $99 or .99 cents.


The discontinuation of pennies occurred sooner than I expected, and while I realized that persuading stores to eliminate .99 pricing would be a massive undertaking, I also identified another, more obvious pricing anomaly that needed addressing—the unnecessary 9/10ths pricing on each gallon of gas. This led to the creation of the Cancel 9/10 Gas Project.


You can "Join something big to cancel something small" by subscribing to this national campaign. Everyone who subscribes will contribute to sending a message to the major oil companies that it's time to eliminate the 9/10ths.

 
 
 

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